Performance marketing
Spend that follows adoption, not channels
One
Measurement framework across all markets
Independent consultant · Stockholm
Marketing doesn’t work in silos. Neither do I.
Platforms automate execution. I handle the thinking behind it.
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Services — 01/02/03
Three things, done properly
No decks without numbers. No numbers without a decision attached to them.
01
Performance marketing
Paid search, paid social and programmatic run as one budget with one target, not three agencies with three dashboards.
- Channel strategy
- Budget allocation
- Agency oversight
02
Digital strategy
Where growth actually comes from next year, which channels earn their place, and what the organisation needs to stop doing.
- Growth planning
- Channel mix
- In-house or agency
03
Analytics & measurement
Tracking that survives a privacy update, attribution you can defend in a board meeting, and reporting nobody has to interpret.
- Tracking & consent
- Attribution models
- Reporting structure
How I work — 04
AI does the building. I do the thinking.
I’ve built direct API connections between Google Ads, Meta, Microsoft Advertising, GA4 and AI language models. I use them to build things: complete data sets, budget pacing across every account from the latest days’ data, comparisons across platforms, and precise changes in accounts. The analysis stays with me: deciding what matters, and showing it clearly.
The whole picture, not a sample.
Every search term, placement and conversion path is in the data, not just what a standard report decided to show.
Comparisons that hold up.
Ad spend, GA4 conversions and lead quality side by side, period against period, platform against platform.
Judgement stays human.
Knowing which number matters, and why, comes from fifteen years in the accounts. AI suggests, I decide. Nothing changes without my review.
AI doesn’t run your advertising. It makes the person running it sharper.
Selected work
Retainers, not projects. Most run for years, which is long enough to learn the business.
Digital strategy
Fewer leads, all of them usable
Role-level
Targeting, replacing broad industry segments
What clients say
“Magnus brings both strategic clarity and hands-on execution. He keeps everything connected to our actual business goals — whether that’s leads or recruitment — and has become a trusted part of how we work.”
“Magnus has been running our digital marketing for over two years and has consistently grown our lead volume year on year. He works like a true part of the team — always on top of what’s happening and what needs to change.”
Contact
Start with a conversation.
Tell me what you’re working on and what isn’t moving. If I’m the right fit, I’ll say so. If I’m not, I’ll say that too.
hello@fabriciusdigital.com
Send an e-mail or use the contact form. I reply within a working day.
