Performance marketing
Spend that follows adoption, not channels
One
Measurement framework across all markets
Independent consultant · Stockholm
Marketing doesn’t work in silos. Neither do I.
Platforms automate execution. I handle the thinking behind it.
Book an intro callL8HasselbladBikeleasePlantvisionEcogainGB Soccer SchoolUrban DeliTeam OliviaInexchange
Services — 01/02/03
Three things, done properly
No decks without numbers. No numbers without a decision attached to them.
01
Performance marketing
Paid search, paid social and programmatic run as one budget with one target, not three agencies with three dashboards.
- Channel strategy
- Budget allocation
- Agency oversight
02
Digital strategy
Where growth actually comes from next year, which channels earn their place, and what the organisation needs to stop doing.
- Growth planning
- Channel mix
- In-house or agency
03
Analytics & measurement
Tracking that survives a privacy update, attribution you can defend in a board meeting, and reporting nobody has to interpret.
- Tracking & consent
- Attribution models
- Reporting structure
Selected work
Retainers, not projects. Most run for years, which is long enough to learn the business.
Digital strategy
Fewer leads, all of them usable
Role-level
Targeting, replacing broad industry segments
What clients say
“Magnus brings both strategic clarity and hands-on execution. He keeps everything connected to our actual business goals — whether that’s leads or recruitment — and has become a trusted part of how we work.”
“Magnus has been running our digital marketing for over two years and has consistently grown our lead volume year on year. He works like a true part of the team — always on top of what’s happening and what needs to change.”
Contact
Start with a conversation.
Tell me what you’re working on and what isn’t moving. If I’m the right fit, I’ll say so. If I’m not, I’ll say that too.
hello@fabriciusdigital.com
Send an e-mail or use the contact form. I reply within a working day.
